Look Both Ways · Free live webinar

Bring your biggest business decision.

For female founders who've been in business for two years or more.

Come with one real challenge or opportunity. Leave with a practical way to assess it, and greater clarity on your next move.

Tuesday 20 October 2026 · 12pm UAE time (UTC+4)Online and free to attend · With Amy Brill and Cat Fairman

Reserve your free seat on Zoom.

Facing a challenge or opportunity?

Is it worth pursuing, and can your business take it on?

A live webinar for female founders who've been in business two years or more.

Maybe something isn't working. Maybe something exciting has landed and you're not sure whether to go for it. It's the same question underneath: is this actually worth pursuing, and can your business take it on?

A new hire, service, market or investment. Or simply too many things competing for your attention. Just because you could pursue something doesn't necessarily mean you should.

Amy and Cat will show you how to apply both perspectives to a real business decision, using examples from the Look Both Ways programme.

They have scaled The Brill Collective together, Amy on growth and positioning, Cat on finance and operations.

Amy Brill and Cat Fairman, your webinar hosts
Amy Brill and Cat Fairman
What you'll leave with

A clearer way to decide what comes next.

  • A practical way to test whether an opportunity is genuinely worth pursuing.
  • A view of what your market and customers are telling you, alongside your numbers and capacity.
  • Greater clarity on what to stop, fix, double down on, build or leave for now.

Bring one real decision. Look at it from both sides.

Tuesday 20 October · 12pm UAE time (UTC+4) · Online and free

Two ways of looking at your business

Amy Brill

Outside In

Brand, reputation and market. Is there a real opportunity, and a reason for you to win?

Cat Fairman

Inside Out

Numbers, operations and capacity. Can your business support where you want to go?